ABOUT THE MOVEMENT
Considering the large population of persons across the country performing poor academically, socially and emotionally, and the preponderance of negative attention directed toward people of color, specifically [but not exclusive of] urban youth, we found it fitting and timely to create a brand which will generate a movement across neighborhoods, communities and cities throughout America. The "neighborHOOD Scholar" movement and logo are very symbolic, intentionally.
The NeighborHOOD Scholar’s purpose is three-fold:
1. To promote academic achievement.
2. To spur economic development using scholarship as a primary means.
3.. To popularize intellect and intelligence.